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Cardiff Winter Wonderland: hundreds queue for Spudman

Hundreds queued for nearly 30 minutes as TikTok jacket potato seller Spudman opened his food truck at Cardiff's Winter Wonderland. Spuds start at £6, and the stall stays until 3 January.

  • £6 starting price for a spud
  • £12 pulled pork, the dearest option
  • 3 January at Winter Wonderland until
People queue at the illuminated Spud Man jacket potato truck beside the big wheel at Cardiff's Winter Wonderland at dusk
Image: Wales Updates

A jacket potato seller with millions of TikTok fans has drawn hundreds of hungry visitors to Cardiff’s Winter Wonderland, with his food truck now serving spuds in the Welsh capital.

Some people waited close to 30 minutes for their turn at Spudman’s counter after the truck opened its hatch at 5pm on Thursday.

Opening night

Lines were already building early on Thursday 13th November for the 5pm opening. Spud fans made the trip from right across south Wales, including Pembrokeshire, Newport and Swansea.

Plenty of TikTok users and potato lovers began planning a visit to Cardiff as soon as the stall’s spot at this year’s Winter Wonderland was announced.

The man behind the spuds

Spudman’s real name is Ben Newman. He has been selling jacket potatoes in Tamworth, England, for more than two decades.

He began posting on TikTok during the Covid-19 pandemic and now has more than four million followers there. People travel from around the globe to sample his potatoes, and Ryan Reynolds and Queen Camilla are both among those who have tried one.

On the menu

  • Spuds start at £6
  • A typical order comes to around £10
  • The priciest option is pulled pork at £12
  • Traditional fillings such as cheese, beans and tuna are also available

Where and when

You’ll find the truck as you come into Winter Wonderland by the museum. It is staying put until 3rd January 2026.

Will you be heading down for a spud?

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